Solera has leveraged its strong manufacturing, distribution and marketing capabilities to venture into several semi-regulated emerging markets across the world.
Solera products can now be found in many countries in Africa, Asia and Latin America. The countries of export are Kenya, Tanzania, Lesotho, Liberia, Sierra Leone, Sri Lanka, Myanmar, Malaysia, Vietnam, Cambodia, South Korea, Philippines, Papua New Guinea, Afghanistan, Uzbekistan, Bolivia and Chile.
Introduction of new products in existing markets and entry into new markets will be the on-going strategy to develop the export business; besides emphasis on marketing activities, by providing training and promotional inputs to meet the specific needs of the market.
With substantial product registrations already completed and more in the pipeline, Solera will continue to significantly improve the reach, availability and contribution from international markets.